Knowledge Share |
Affiliate Marketing:
Affiliate marketing is a form of online advertising, which works on payment for performance basis. Advertise’s products are promoted on website publisher’s (affiliates) sites. When visitors click through from the affiliate’s site to the advertiser’s site and make a purchase, a preset commission is paid to the affiliate.
Affiliate marketing enables merchants to acquire more customers and affiliates to earn maximum revenue from their audience.
Affiliate marketing works on the concept of cookie (a small text file which contains relevant information such as affiliate ID, merchant ID, banner ID etc.). So whenever a user clicks on any banner/text link running on affiliate website a cookie gets set on user’s web browser. The information stored in the cookie is sent back to OMG server whenever OMG tracking code is called. As long as the cookie resides on the user’s browser any sale / action happening through that system will be attributed to that particular affiliate.
If you advertise your products online, or publish websites, affiliate marketing is an efficient way to generate additional business. It’s a cost effective form of advertising for merchants, and a simple way for affiliates to earn revenue from their sites.
Shoogloo provides affiliates with advertisers text links, banners or buttons to place on their websites. They then pay a commission to the affiliate when a visitor clicks through on a link and takes a specified action, such as filling out a form or making a purchase.
For advertisers it’s a very cost effective way of reaching more customers and increasing brand exposure. For affiliates it generates revenue from websites without having to spend time and money selling advertising space or developing complex technology.
Shoogloo forms the link between advertiser and publisher, providing advertisers with appropriate, high performing affiliates, and affiliates with desirable advertisers. Our account managers and OMG Campaign Manager software form the link between the two.
How it works
An advertiser joins Shoogloo Network and provides banners, buttons, and links within their account, making them available for placement by approved affiliates. Affiliates, looking for products to promote, apply to join the advertiser’s programme through the Shoogloo Network website. Once they have been approved by Shoogloo and the merchant, they select advertisements (banners or links) and place them on their website.
When a visitor to an affiliate’s website clicks on one of the advertiser’s banners or links, a cookie is placed on the visitor’s browser that identifies the advertiser, affiliate and user. When the visitor makes a purchase online or fills out a form, the transaction is tracked and recorded. OMG then collects and processes the agreed payment from the advertiser, and passes on the affiliate’s commission. |
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