Glossary |
Affiliate
Approval required(campaign): Advertiser campaigns which allow the advertiser to accept or reject each publisher subscription.
Assign(creative) A creative is assigned to a content unit.
Awaiting Approval: Once a publisher has subscribed to an approval required campaign, the subscription will remain in the awaiting approval state until the advertiser has processed the subscription.
Banner Sales: Sales made as a result of the user clicking on a banner.
Bonus (Credit): Commission payment made to a publisher that is not related to a specific sale. For example a bonus payment can be made when a publisher achieves a certain level of sales in a given month.
Campaign (Program): A group of creative set up by an advertiser.
Campaign Cap: A limit set on the amount of impressions / clicks / actions for a certain time period.
Campaign Description: A description of the advertiser / campaign which is shown to publishers when signing up to campaigns.
Commission rate: An advertiser-defined commission rate which can be then be associated with all / a group of publishers.
Content Unit: A unit which contains creative elements. A content unit can contain up to 100 creative elements. Cookie Length: This is the length of time that a cookie will remain active (still possible to generate commission) on a users machine.
CPA (CPS (Cost Per Sale)) ost Per Action is the cost associated with an action (sales / signups / clicks) that has been tracked. The cost can be either a fixed amount or a percentage based on the item or service´s price.
Creative (Banners, Images, Ads, Adverts): A creative element is a collective term for all the different types of creative (standard banners, flash, text links, html banners) made available to publisher by advertisers.
CTR: Click Through Rate measures what percentage of impressions (views of the creative) result in clicks.
Day Parting: This is a targeting tool which allows a creative to be diplayed only at certain hours of the day. Deep links: Links through to specific pages / products within an advertiser´s site rather than the generic homepage.
Deleted sale: A sale which has been deleted by the advertiser. This may for a number of reasons such as duplication of sales.
Duplicate sale: A sale which has been duplicated, usually due to a user refreshing the order confirmation page
EPC Earnings Per Click measures the average earnings generated based on the amount of clicks delivered.
Flash creative: A type of creative format which is made using Macromedia Flash (i.e. swf files).
Flat fee: A flat fee commission rate rewards each sale / transaction with a flat fee.
Frequency Cap: This is a targeting tool which allows a creative to be displayed to each individual user once in a certain timeframe.
HTML creative (HTML banner, XML Banner): A type of creative format in which multiple images & text are contained within an branded html template. This allows the banners or text to be changed while retaining the branded template (i.e. content changes via product feed so details are up to date).
Open ended: An open ended campaign has no specific end date.
OSC: On Site Conversion measures what percentage of people who arrived at the destination site went on to complete an action
Pending sale: A sale which has been captured by the tracking system but has not been validated (checked) by the advertiser.
PPC (paid search): Pay Per Click is a form of online marketing which involves bidding on position for certain keywords in the search engines.
Product category: Advertisers can set up different product groups to allow categorised reportging or commissions.
Product details If supplied by an advertiser, this information gives the breakdown of items within a sale basket rather than just the basket total.
Product feeds: A feed of data provided by advertisers which inculdes all their product data (i.e. product name, description, URL, image etc.) This can be used by publishers to create their own links / pages.
Publisher: A Shoogloo client who displays banner supplied by Shoogloo advertisers.
Publisher group: An advertiser-defined group of publishers which can be then be associated with a commission tier or bonus tier.
Rich media: A type of creative format such as Macromedia Flash & Shockwave. Formats are always developing but standard banners (jpeg & gif) are not rich media.
Sales URL: URL on which the sales tag has been placed.
Subscribe: A publisher must subscribe to an advertisers campaign so that they can access creative and start earning commission.
Suspended campaign: Advertiser campaigns which are not longer live on our network. This may be temporary or permanent.
Text links: A type of creative format that is text based. The tracking link usually found on images is used in within some text.
Validated sale: A sale which has been captured by the tracking system and has also been validated (checked) by the advertiser. |
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